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Traditional Medicine in Wellness Trends Last Verified: 2026-06-10 | Author: Kateule Sydney | Published by E-cyclopedia Resources Turmeric and ginger — two golden roots named 2026's top herbs for their healing properties Summary: Traditional medicine is experiencing unprecedented global growth, with 88% of people worldwide relying on traditional and complementary medicine for primary healthcare. The global herbal medicine market is valued at USD 195.6 billion in 2025 and projected to reach USD 508.9 billion by 2034. At the 79th World Health Assembly (WHA79) in May 2026, traditional medicine was highlighted as a critical lever for global health transformation, with WHO emphasizing that 90% of countries report traditional medicine use by 40-90% of their populations. Table of Contents Chapter 1 — Global Policy Shift: WHO and Traditional Medicine Chapter 2 — Market Trends and Consumer Drivers Chapter 3 — Ancestr...

Abuse of Dominance

Objectives

By the end of this lecture, students should be able to:

1. Introduction to Abuse of Dominance


1.1 Meaning of Abuse of Dominance


Abuse of dominance refers to conduct by a dominant undertaking that exploits its market power in a manner that restricts competition or harms consumers. While holding a dominant position is not illegal, abusing that position is prohibited under competition law.


1.2 Rationale for Regulating Dominance


Dominant firms have the ability to influence market conditions independently of competitors and consumers. Without regulation, such firms may engage in conduct that excludes competitors, reduces consumer choice, and undermines market efficiency.


1.3 Legal Framework


Most competition regimes prohibit the abuse of a dominant position. For example, Article 102 of the Treaty on the Functioning of the European Union (TFEU) and similar provisions in other jurisdictions regulate dominant conduct.


2. Determination of Dominance


2.1 Relevant Market Definition


Determining dominance begins with defining the relevant market. This includes both the product market and the geographic market in which the undertaking operates.


2.2 Market Share


Market share is a key indicator of dominance. A high and sustained market share may suggest dominance, although market share alone is not conclusive.


2.3 Market Power


Market power refers to the ability of a firm to act independently of competitive pressures. Factors such as pricing freedom and customer dependence are considered.


2.4 Barriers to Entry


High barriers to entry, such as legal restrictions, high capital costs, or control over essential infrastructure, strengthen a firm’s dominant position by preventing new competitors from entering the market.


3. Types of Abusive Conduct


3.1 Exclusionary Abuse


Exclusionary abuse involves conduct aimed at excluding competitors from the market or preventing their expansion.


3.2 Predatory Pricing


Predatory pricing occurs when a dominant firm deliberately prices below cost to eliminate competitors, with the intention of raising prices once competition is weakened.


3.3 Refusal to Supply


A refusal to supply occurs when a dominant firm denies access to essential goods, services, or facilities without objective justification, thereby restricting competition.


3.4 Tying and Bundling


Tying involves making the sale of one product conditional upon the purchase of another. Bundling involves selling products together as a package. These practices may be abusive if they foreclose competition.


3.5 Exploitative Abuse


Exploitative abuse occurs when a dominant firm directly exploits consumers or trading partners.


3.6 Excessive Pricing


Excessive pricing involves charging unfairly high prices that bear no reasonable relation to the economic value of the product or service.


3.7 Unfair Trading Conditions


Dominant firms may impose unfair contractual terms, such as discriminatory pricing or unjustified exclusivity, on customers or suppliers.


4. Assessment of Abuse


4.1 Objective vs Effects-Based Analysis


Modern competition law focuses on the effects of conduct rather than form alone. Authorities assess whether the conduct has actual or potential anti-competitive effects.


4.2 Economic Analysis


Economic evidence plays a crucial role in assessing dominance and abuse. Authorities examine pricing strategies, cost structures, and market dynamics.


4.3 Objective Justification


A dominant firm may justify its conduct by demonstrating legitimate business reasons, such as efficiency gains or technical necessity.


5. Enforcement and Remedies


5.1 Role of Competition Authorities


Competition authorities investigate abuse of dominance through market studies, complaints, and proactive enforcement.


5.2 Remedies and Sanctions


Remedies may include fines, behavioural commitments, structural remedies, and orders to cease abusive conduct.


5.3 Private Enforcement


Victims of abusive conduct may bring private actions seeking damages or injunctive relief.


6. International Case Laws on Abuse of Dominance


6.1 United Brands v Commission (1978) – EU

  • The court held that excessive pricing by a dominant firm may constitute abuseif the price is unfair in itself or when compared to competing products.

6.2 Hoffmann-La Roche v Commission (1979) – EU

  • This case established that loyalty rebates offered by dominant firms may constitute abuse by foreclosing competition.

6.3 Microsoft Corp v Commission (2007) – EU

  • Microsoft was found to have abused its dominant position by tying its media player and refusing to supply interoperability information.

6.4 Zambia Sugar Plc v Competition and Consumer Protection Commission (2018) – Zambia

  • The court upheld findings of abuse of dominance where discriminatory pricing-practices restricted competition in the sugar market.

7. Conclusion of Lecture 3


7.1 Summary


This lecture examined the concept of dominance, methods of determining market power, forms of abusive conduct, and enforcement mechanisms. It highlighted that dominance itself is lawful, but abuse of that dominance is prohibited.


7.2 Link to Next Lecture


The next lecture will focus on merger control, examining how mergers and acquisitions are regulated to prevent excessive market concentration.


  Next Lecture:  Lecture 4 – Merger Control

Abuse of Dominance /E-cyclopedia Resources by Kateule Sydney is licensed under CC BY-SA 4.0

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