Facebook Monetization Requirements
Summary: Facebook monetization requires compliance with policies, an eligible Page or professional profile, and meeting tool-specific thresholds. Earnings come from ads, Stars, and subscriptions.
Contents
1. Definitions
Content Monetization Program: Merges in-stream ads, ads on Reels, and performance bonuses into one system. Creators earn from Reels, longer videos, photos, and text posts.
Stars: Viewers send Stars during live or video content. Creators earn $0.01 per Star received.
Fan Subscriptions: Monthly payments from followers for exclusive perks.
2. Core Requirements
- Comply with Community Standards and Content Monetization Policies
- Have an eligible Page or profile in professional mode
- Be 18+ and link payout info (tax ID, USD bank account)
- Stars: 500 followers for 30 consecutive days
- Subscriptions: 10,000 followers OR 250+ return viewers, plus 50,000 engagements or 180,000 watch minutes in 60 days
3. Monetization Types with Examples
Shown before, during, or after longer videos. Earnings depend on views and watch time.
Short-form video ads. Payouts based on performance.
Rewards for meeting engagement targets, tracked with other earnings.
4. How to Check Eligibility
Pages: Meta Business Suite > Monetisation > View Page eligibility
Profiles: Professional Dashboard > Tools to try > Monetization
Eligible tools show "Set up"; others show "View criteria".
5. Downloadable Checklist
✓ 500+ followers (Stars)
✓ 10k followers or 250 return viewers (Subscriptions)
✓ Payout info linked
✓ Original content posted consistently
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